Our brief was to rebrand a Unilever product, pitch it to an audience and then formulate an advert that promoted the product in a different way to which it has been seen previously. Our group chose to advertise Pot Noodle as it was a product we had all used in the past and still enjoyed, it was also a product we felt we could make different to target it to a different audience. Pot Noodle had previously advertised to 18-24 year old Heterosexual males, we wanted to widen that audience starting it at around 14 years old to around 40 years old and also marketing it towards both genders. We felt the product could be a lot more successful if it actually chose to market to that wider audience as more people would be interested. We gained feedback by sending our video around to a couple of friends and seeing what people thought, we were told that the video didn't flow too well as the cutting was too quick. People enjoyed our slogan 'You'll never know when you need it' givi...